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Creating a Successful Program

Like most ministry initiatives, a successful gift planning program will depend greatly on who’s leading the effort, how organized they are, and what type of support they receive. We understand this and our program focuses on setting up the infrastructure, support and follow-through needed to make your program a blessing versus a burden.

Member ambassadors

We start by working with your leadership to identify champions within your organization. These are not only the people who will help us implement the program, they’re (usually) the first to go through the program itself. These early-adopters are essential in establishing the credibility of the program, demonstrating its benefits and building a culture of planned giving within your ministry. We also encourage ministries to ask for permission to share ambassadors’ experiences and success stories.

Gift planning seminars

When it comes to getting the word out and generating excitement about the program, we’ve found gift planning seminars are incredibly effective. Whether it’s between worship services, at the home of a supporter or in a meeting space on a weekday evening, your dedicated gift planning counselor will host these seminars free-of-charge. And while COVID-19 is limiting in-person gatherings, we’re conducting many seminars virtually. 

At the seminars, which usually last about an hour, your counselor will provide an overview of what gift planning is, the biblical basis for it, its benefits and what the process will be like for individuals who decide to begin working on a plan. 

Marketing support

The LCMS Foundation will help you understand the full benefits of your gift planning program and assist you in communicating and articulating those benefits to your members or supporters. We’ll supply you with a variety of compelling, easy-to-adapt marketing templates and materials.

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Continue steadfastly in prayer,
being watchful in it with thanksgiving
Colossians 4:2

Start a Program at Your Ministry

Starting a gift planning program at your ministry can be simple. We partner with dozens of congregations, schools, RSOs and many of the Concordia universities. Each year, these partnerships result in millions in future planned gifts to LCMS organizations. If you think your ministry should start a program, we’d love to talk with you.

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Building Donor Confidence

Donors need to be confident in your ministry’s ability to steward their gifts wisely. Does your ministry have an endowment or guidelines on how it invests and uses the gifts it receives? If not, the Foundation can help. We offer endowment expertise and investment services to help you grow and govern the gifts entrusted to your care.

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How to Grow an Endowment

Growing your ministry's endowment doesn't have to feel daunting. Using decades of experience helping ministries establish strong endowments, we've outlined the most effective strategies to position your endowment for growth. 


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Contact Us

How can we help you today? If you're a ministry leader, current donor or account holder, or if you're new to the LCMS Foundation and would like more information, we'd love to hear from you. Please use the "I have a question or comment about" drop-down field below to get your comment to the correct person or department faster.